The Battle for Borrowers: How to drive mortgage originations despite the challenging environment

1:00 PM CST

Low housing inventories, thin margins, stiff competition, economic fluctuations, and rigid underwriting requirements make the current market a tough one for mortgage lenders.

This presents an opportunity for you. Now is the ideal time to seize market share from your competitors. By laser-targeting the right borrowers when they’re house shopping, you’ll win business over lenders who haven’t adjusted their marketing to fit today’s challenging environment.

During this webinar, you’ll learn best practices and strategies for:

  • Identifying qualified, in-the-market borrowers
  • Testing and tweaking propensity models
  • Following up on leads
  • Achieving continuous performance improvement

Meet the Panelists
Hallie Williams

Hallie Williams

Director of Product Management, Deluxe Corporation

Deluxe - Eugene Geis

Eugene Geis

Director of Data Science, Deluxe Corporation

Deluxe - Adria Liss

Adria Liss

Strategic Sales Executive, Deluxe Corporation


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